“How do I lead a successful cold call?”
This is one of the questions we hear most often in our work with commercial services sales teams. There’s no one perfect script you can use for every situation, but we’ll share some tried-and-true techniques to increase your odds of success.
Watch our 30-minute power session with industry veteran Ricky Sparenga as he shares best practices for navigating the most common cold call scenarios:
The reality of landing a first appointment
What to say once you’ve reached a gatekeeper or decision maker
How our software Atlas can help to best prepare for a cold call sprint